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What about you? Have you found any other factors and tactics that seem to get your message ReTweeted?
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In the context of ReTweets, value comes in a variety of formats, and by looking at the most ReTweeted tweets I’ve been able to deduce a few common, concrete examples:
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ValueĮvery “social media expert” tells you that you have to “add value” in social media, and while I’ve been guilty of this a few times myself, “value” is far too nebulous a word to be considered useful advice. This can be especially powerful if you can get well known users to share your content, as they’ll then be lending their authority and reach to your message as well as your calls to action. So one tactic to increasing your ReTweetability could be to message or otherwise persuade other users to ReTweet your content for you, in order to stimulate further organic ReTweeting. The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted. Humans have a natural tendency toward imitation, especially of those who they assume have more or better information than themselves. Nearly every form of viral sharing that I’ve looked into includes some form of social proof. This is good news for marketers in that it demonstrates that the mechanism of ReTweeting is an acceptable way to spread your off-Twitter content, and it tells us that a link is an important ingredient to ReTweetable Tweets. The data also showed that almost 70% of all ReTweets contain a link. So if you want your content to be ReTweeted it is advisable to post it during that window.
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Time of day also seems to be important between 9am and 6pm EST the amount of ReTweets sees a sharp increase. The first few days of the business week, Monday through Wednesday, typically see more ReTweeting than Thursday, Friday and the weekend. My research into ReTweeting as well as other forms of viral content sharing indicates that there is a window of time during which sharing occurs more often. Other common calls to action that frequently occur in the most ReTweeted Tweets include variations of the following: In the interest of brevity it typically comes in the form of “please RT ” again, when your message is ReTweeted by a new user, they are in effect asking their followers to ReTweet it for them. A quick look at the text of the most ReTweeted Tweets in my ReTweet mapper shows that the explicit “please ReTweet” is the most common call to action and occurs in a large number of ReTweeted messages. My research has shown that the word “please” occurs in ReTweets far more often than it occurs in other Tweets. And when a user ReTweets your content, they’re very likely to also repost your call to action, lending it their credibility and influence. ReTweeting is an action you wish your readers to take, and, like any other action, the best way to persuade people to do it is to ask them to. So, how does ReTweeting happen, anyway? Well, here are the 5 factors you need to take into account when trying to get your content to spread virally on Twitter. getting people to repeat what you’ve said, usually along with a link) can drive significant quality traffic to your site, which in turn can boost your subscriber numbers. Getting your content “ReTweeted” on Twitter (i.e. Publishers can complain and wistfully wish for the good old days of blog links and Google juice, or they can adapt to the new reality Twitter represents. Links that would have been blogged a couple of years ago are now more often shared via the micro-blogging service instead, which fundamentally changes strategy when trying to get content to spread. Twitter is changing the way information spreads online. Now Twitter is a force that any serious web publisher needs to reckon with in order to gain maximum exposure for content. Back in 2006 when Brian wrote the Viral Copy report, Twitter didn’t even exist.